Tony Acosta on 1% Commissions, Leadership, and the Future of Utah Homeownership

Tony Acosta returns to discuss his 1% listing brokerage, why Utah's market is cooling not crashing, and how technology is reshaping real estate costs for buyers and sellers.

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Tony Acosta: 1% Commissions & Utah Real Estate | RR-021

Tony Acosta returns to discuss his 1% listing brokerage, why Utah's market is cooling not crashing, and how technology is reshaping real estate costs for buyers and sellers.

Tony Acosta on 1% Commissions, Leadership, and the Future of Utah Homeownership

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Episode Overview

Guest Name

Occupation / Background

Life Stage Discussed

Homeownership Stage

Primary Topics Discussed

Key Takeaways

Tony's Journey: From Creative Media to Brokerage Ownership

Homeownership & Financial Insights

Life Lessons & Core Themes

Memorable Quotes

Related Homeownership Stories

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Full Transcript

Tony Acosta Utah Real Estate 1 Percent Commissions Brokerage Leadership Mortgage Education Homeownership Market Trends - From Rents to Roots Podcast RR-021

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From launching a creative agency to opening a 1% listing brokerage, Tony shares why technology, humility, and daily discipline matter more than hype in today's shifting market.

Work Hard Mortgage helps families achieve the dream of homeownership in Lehi and across Utah.

In this episode of From Rents to Roots , host Ryan Harding welcomes back Tony Acosta for a candid conversation about entrepreneurship, leadership, and the evolving Utah housing market. As the owner of One Percent Lists Wasatch Front and co-founder of a creative digital agency, Tony sits at the intersection of real estate innovation and content production. His story is not the typical first-time buyer narrative—it is something equally valuable for anyone seeking homeownership and financial growth: the perspective of a professional who is actively dismantling outdated commission models, educating buyers through economic uncertainty, and proving that technology should lower costs, not inflate them.

Tony's return to the podcast highlights a critical moment for Utah families. Interest rates have risen, bidding wars have cooled, and headlines are filled with recession anxiety. Yet Tony brings a grounded, hopeful message: the market is normalizing, not crashing. Buyers who stay educated and proactive can negotiate seller concessions, secure favorable contract terms, and build long-term roots without overextending. Sellers, meanwhile, can save tens of thousands in commissions by embracing modern, volume-based brokerage models. Tony's insights bridge the gap between mortgage education and real-world strategy, offering clarity for anyone who feels overwhelmed by today's housing landscape.

What makes this conversation resonate is Tony's humility. He openly admits the learning curve of running his own brokerage, shares leadership philosophy shaped by early management failures, and even reveals the symbolic meaning behind his self-described "ugly shoes"—a reminder that confidence comes from within, not from external validation. Whether you are a first-time buyer in Utah, a growing family looking to upgrade, or an entrepreneur seeking inspiration, Tony's journey offers practical lessons on financial literacy, adaptability, and the mindset required to build lasting stability in uncertain times.

Watch the full conversation to hear Tony explain the 1% listing model, break down Utah market trends, and share why "ugly shoes" became a personal symbol of confidence and growth.

Tony Acosta

Real estate broker, owner of One Percent Lists Wasatch Front; podcast host; creative agency co-founder

Early career entrepreneurship, business ownership, leadership development

Real estate professional & brokerage owner (industry expert & consumer advocate)

Tony breaks down what buyers, sellers, and investors should understand about the current Utah landscape, mortgage strategy, and long-term wealth building:

Beyond the transaction numbers, Tony's story reveals deeper principles about work, identity, and service:

Continue exploring real stories about buying homes, building wealth, and creating stability across Utah:

These visual elements would bring this episode to life for readers and social audiences:

Tony Acosta returns to the From Rents to Roots podcast to discuss his 1% listing brokerage, why real estate commissions are stuck in 1985, how technology benefits consumers, Utah housing market predictions, leadership philosophy, and financial literacy for buyers and sellers.

Tony Acosta One Percent Lists Wasatch Front Utah real estate broker. Utah housing market 2023 cooling not crashing. Real estate commission savings. Technology disrupting real estate. Utah mortgage rates recession. Leadership service philosophy. Airbnb vs long term rental investing. First time buyer Utah advice. Real estate entrepreneurship. Financial literacy homeownership.

Helping families achieve the dream of homeownership in Lehi and across Utah. Work Hard Mortgage is committed to making the mortgage process simple, transparent, and accessible.

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